Matteo Calcich — Product Designer

A cultural collaboration between VIU and Art Basel centered on the power of conscious selection—where art expands the cultural lens, and eyewear sharpens the physical one.

To pitch and define the project's visual narrative, I developed the mood boards, presentations, and pitch decks for Art Basel, alongside creating the overall packaging branding and naming identity for the frame shapes.

On the product side, I designed the progressive Trendy Edge silhouette—a sleek, stretched 144mm frame with a forward-looking design language engineered to capture contemporary speed, the spirit of the time, and the vibrant energy of the art fair. I also developed the color palette across the entire collection, applying subtle gradients and transparent layers that play with light on both the Trendy Edge and the classic Artsy Circle frames.

Handmade in Italy from Acetate Renew, the resulting collection bridges sustainable craftsmanship with personal expression, turning the wearer into an active participant in the exhibition experience.